For Notre Dame's new Poverty Studies Interdisciplinary Minor, the University needed a brochure that would illustrate how the program fit within the larger educational mission of the university. The final design took a fresh approach to cost effectively distributing materials to students.

Instead of using a conventional brochure format, Proteus proposed using newsprint (12 x 12 broadsheet) to reduce costs while illustrating the programs ethos. Furthermore, instead of describing the program, the program set out to outline the problems of poverty to illustrate the value of new Minor.

Concept and design: Proteus Media

Copywriting: Proteus Media