Grossnickle Eye Center Marketing Manager

Warsaw and Mishawaka, Indiana
2000-2003

Managed marketing and advertising strategies for northern Indiana's largest ophthalmology practice.

Duties:

• Produced television, print and radio advertising campaigns.
• Created promotional and patient education print materials.
• Administered $500,000 annually advertising budget.
• Promoted events to educate prospective vision correction patients and physicians.
• Implemented public relations strategy and supervised placement in local media outlets.
• Managed Web content development and design.

Accomplishments:

• Led the LASIK category in market awareness in the South Bend DMA.
• Increased annual patient volume by 11%.
• Recipient of the Silver Microphone Award for radio advertising.
• Placement of major stories in the South Bend Tribune and on NBC affiliate WNDU.